We follow the highest standards when conducting our primary and secondary research
to enable clients to make sound business decisions for their company in complete
Our data goes through a series of meticulous tests and checks before we let our
clients access it, including a triple-layer quality control process with industry
experts and team leaders, internal validation, and external audit checks.
We also conduct 25,000 primary research interviews with professionals across our
target industries every year. Our pool of primary research candidates include CEOs,
VPs, business development managers, market intelligence managers and key opinion
leaders specializing in a particular industry.
Adhering to the Codes of Practice of the Market Research Society and the Society
of Competitive Intelligence Professionals, we actively validate our extensive primary
research with reliable secondary sources, including data from government and ministry
reports, national statistics organizations, and company records to further increase
our level of quality control.
The extent of our data coverage, expert industry knowledge, and the degree to which
we can cross-check data and trends within one database with findings from another
ensures a robust and unrivalled methodology across all of our content.