Competitive intelligence consultancy project: to conduct market entry strategy analysis on the African power market.

A major engineering, procurement and construction (EPC) company operating in the power sector commissioned our business intelligence consultancy team to conduct competitive landscape analysis and devise a strategic plan that would allow it to enter the African power market.

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See how we formed our market entry strategy analysis.

We conducted extensive primary and secondary research to compile the required information, in addition to modelling and expert validation.

Using this combination of raw information and modelling, we developed a Benchmarking Tool for our client that ranks African countries in terms of their market attractiveness.

Based on this tool, the three most promising countries were shortlisted and further examined to achieve a more granular analysis.

Find out more about our business intelligence methodology.

How our market entry strategy analysis led to success for our client.

We developed a market entry strategy in these shortlisted countries for our client.

Our market entry strategy analysis included an assessment of the policies, regulations and other key market characteristics that would aid the client in its entry strategy, as well as analysis on key existing market players.

As a result of our market entry strategy analysis report, our client was able to:

  • Break into the most attractive countries in the African power market for its product and service portfolio.
  • Effectively compete with peers in the market.
  • Develop its value proposition for its key clientele.
  • Formulate a market entry and expansion strategy in the target countries.

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