Alibaba and Comscore among the leading companies in GlobalData’s ecommerce theme for the advertising sector

Alibaba, Comscore and Amazon are among the leading companies in the ecommerce theme, according to the latest Thematic Scorecard for the advertising sector from GlobalData.

Ecommerce refers to the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network (typically the Internet).

All three companies gained the highest Thematic score (5 out of 5) for the ecommerce theme in GlobalData’s Thematic Scorecard for the advertising sector. A Thematic score of 5 out of 5 indicates that the companies’ competitive position in this theme will significantly improve their future performance.

Also identified as dominant players in the ecommerce theme in the advertising sector are Facebook and France’s Criteo.

On their tail, with scores of 4 out of 5, are Adobe, Yahoo Japan, Vivendi, Yandex, TripAdvisor, Dentsu, Nielsen, Rightmove, Alliance Data Systems, Channel Advisor, Angie’s List, HubSpot, and Yelp.

GlobalData’s Thematic Scorecard ranks companies within a sector on the basis of overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

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