Apple’s latest product releases say as much about company’s ecosystem as technological strengths, according to GlobalData

Following today’s news (20 April) that Apple has made several enhancements to its products;

Lynnette Luna, Principal Analyst at GlobalData, a leading data and analytics company, offers her view:

“What may seem like a hodgepodge of new product features and enhancements that Apple announced today largely points to one thing: locking users into the Apple ecosystem. The ecosystem message was strong. Nearly every product announcement was about how well each product or service works together. That continues to be a significant weakness of rival Samsung.

“Apple Card was about bringing more family users into the fold to get them into the Apple ecosystem. Apple TV’s enhancements hit on how well the hardware works with the iPhone to balance and check color on any TV. The new iMac, while seeing significant hardware enhancements, also highlighted the ability to hand off capabilities between the iMac and other devices, using the iPhone as an example.

“Apple’s biggest announcement was the new iPad Pro with a new M1 chip and 5G capabilities, which should help carriers in their quest to sell new 5G subscriptions. A new ultra wide camera on the iPad Pro pans automatically to follow users as they move around and widens out if a second person enters the screen. The feature rivals Facebook Portal and Amazon Echo.”

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