Australia enterprise mobility market to reach US$1.4bn in 2025, forecasts GlobalData

The total addressable market size of the enterprise mobility in Australia, in terms of spending opportunity, is set to reach US$1.4bn in 2025 with enterprises proactively allowing employees to use mobile devices for remote work and investing in mobility solutions that can secure all the content and applications accessed beyond the corporate boundary walls, forecasts GlobalData, a leading data and analytics company.

According to GlobalData ‘Market Opportunity Forecasts to 2025: ICT in Australia’, Mobility, enterprise spending on mobility solutions and services in Australia is expected to grow at a healthy CAGR of 14.2% over the period 2020-2025. The continued adoption of remote working strategy by enterprises considering the second wave of COVID-19 pandemic and extended period of lockdowns seen in some of the major cities in the country in recent times will continue to drive growth in Australia’s enterprise mobility market.

Saurabh Daga, Technology Analyst at GlobalData, says: “With more and more enterprises proactively adopting Bring-Your-Own Device (BYOD) and Company Owned Personally-Enabled Device (COPD) strategies not only to enable remote working but to also improve productivity, operational flexibility and business continuity, the need for mobility solutions capable of managing and properly integrating mobile devices, wireless networks and other mobile computing services into work processes will also grow simultaneously.”

The rising adoption of Internet of Things (IoT) strategy in enterprises will also create a strong business case for mobility solutions that can support a unified device management approach to manage IoT sensors as well as connected mobile devices through a single platform. GlobalData’s Australia mobile broadband pack reveals that M2M/IoT mobile subscriptions will increase at a CAGR of 17% from 8.1m in 2021 to about 18m in 2025, which augurs well for the country’s enterprise mobility market.

Mr Daga adds: “Among the enterprise mobility market segments comprising software and managed mobility services, the latter will account for majority share of the overall enterprise mobility spending through 2025. Rising complexity of managing the sheer rise in the number of mobile devices and applications being used in day-to-day operations is encouraging enterprises in Australia to opt for managed mobility services, driving spending in this segment to grow at a CAGR of 16% over 2020-2025.”

Despite the productivity benefits of mobility, enterprises in Australia continue to remain wary of the security issues associated with the use of mobile devices, especially employees’ personal devices connecting to corporate networks for day-to-day operations. This is encouraging enterprises to take a more holistic approach towards managing enterprise mobility management, resulting them in preferring managed services model over in-house implementation.”

Enterprise spending on mobility software, on the other hand, will grow at a CAGR of 11% over 2020-2025 mainly led by increasing demand for mobile content management and mobile application platform management software.

Mr Daga concludes: “While both large enterprises and small and medium businesses are equally keen on enterprise mobility investments, the former, given their long-term digital transformation strategies, will turn out to be the highest spender on mobility software and services in Australia through the forecast period.”

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