Brands in the cookies category are using banana powder to provide a new sensory experience for consumers, according to GlobalData a leading data and analytics company.
Shubham Mahajan, Associate Analyst at GlobalData, commented, ‘‘The cookies category is dominated by chocolate, vanilla, and caramel flavours, and we are now seeing brands using real banana powder instead of artificial banana flavourings to provide new taste experiences for consumers.’’
According to new research from GlobalData*, ‘‘Adding new fruit flavourings like banana to formulations could appeal to those **44% of global consumers who agree that curiosity motivates them to try new flavours and fragrances.
Mahajan, continued, ‘‘Two products that caught our attention in Q1 adopting this trend were the Biofood Lab’s Take a Bitey cookie from Russia and the OT Tango Walnut wafer distributed in Indonesia.’’
Biofood Lab. Take a Bitey cookie, Russia
In Russia, a new ‘Pechene Bez Glutena’ (cookie without gluten) in a Banan (Banana) variety was launched in the healthy snack foods sector targeted at children.
The new cookies contain vegan ingredients and are high in vitamins, free from added sugar, preservatives, artificial colors and gluten which should appeal to *** 51% of parents in Russia who claim that a formulation that is better suited to nutritional/allergy requirements would encourage them to buy food/drinks products specifically targeted at children.
OT Tango Walnut wafer, Indonesia
New to consumers in Indonesia is an OT Tango Walnut branded Wafer in a Choco Banana variant.
The “halal-certified” release has been described as a “crispy wafer sandwiched with banana flavored cream and covered in thick chocolate.”
Mahajan, added, “The flavour combination of chocolate and banana is helping brands to reach out to a wider target audience by combining staple flavours like chocolate with other fruit flavor combinations to enhance the consumption experience of their products.”
* Source: Category Innovation Update Q1 2020: Savory Snacks’
** Source: GlobalData 2017 Q1 global consumer survey
*** Source: GlobalData’s 2017 Q4 global consumer survey