Sport

La Liga club revenue sees whopping £21m shortfall following Spain’s betting sponsorship ban

With Spain outlawing sponsorship agreements between sports teams and betting brands by passing the Royal Decree on Advertising, this will lead to the early termination...

20 November, 2020

PSG’s $95m kit deal highlights the commercial disparity in Ligue 1, says GlobalData

An analysis of Ligue 1’s existing kit supplier deals shows that current spending from kit supplier brands for 2020/21 stands at $155.70m. Paris Saint-Germain’s (PSG) deal with Nike, estimated to be worth $95.20m, is...

17 November, 2020

Europe’s ten leading soccer clubs to generate $1bn from kit supply deals for the 2020-21 season, says GlobalData

Europe’s ten leading soccer clubs will collectively generate nearly $1bn in revenue from kit supply agreements for the 2020-21 season, as new agreements all signed in the past five years have widened the commercial gap between themselves and the rest of Europe’s clubs, says GlobalData, a leading data and analytics company. The company’s...

12 November, 2020

Nike and Adidas dominate kit supplier market with English Premier League generating most revenue, says GlobalData

Nike and Adidas are dominating the kit supplier market in European football, according to leading data and analytics company GlobalData, spending over $1bn across 15 top football leagues. GlobalData’s Sport Intelligence Center notes that the market across...

10 November, 2020

English Premier League leads the way in driving sponsorship value, says GlobalData

While the ‘big five’ European soccer leagues lead the way, in terms of the value of their front-of-shirt sponsorship deals, it is the English Premier League that generates the most revenue. Clubs in the league receive 47% more from partners than the next highest revenue generating league, Germany’s Bundesliga, says GlobalData, a...

21 October, 2020

Travel brands set to invest $319.42m in front of shirt sponsorships across European soccer

From across its 18 major shirt sponsorships across the 15 biggest European soccer leagues, this season the travel sector is set to be responsible for...

20 October, 2020