Sport

Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData,...

The latest analysis of the commercial landscape of women’s sport shows that the emergence of unique partnerships for athletes, properties and competitions, specifically engaging in women’s sport highlights its growing commercial value, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments:...

Italian soccer giants, Juventus, who have won the last nine consecutive Serie A championships, generate an estimated $159.6m in sponsorship revenue, according to GlobalData, a leading data and analytics company. This accounts for 29.5% of the total revenue generated through sponsorship agreements in Serie A, demonstrating the enduring dominance of the...

Following the news that the Premier League is providing a £250m support package to the English Football League (EFL); Conrad Wiacek, Head of Sports Analysis for GlobalData, a leading data and analytics company, offers his view: “While the £250m support package is welcome, more financial support would be highly beneficial. With Premier League teams generating over £1.46bn in revenue from sponsorship...

The deflationary impact of COVID-19 on sports rights is posing a significant threat to the value of the Premier League’s media rights, ahead of its selling process for the next three-year cycle of TV rights due to run from 2022–25, with an overall drop in value a real possibility, according to GlobalData, a leading data and analytics company. According to GlobalData’s...

Europe’s ten leading soccer clubs will collectively generate nearly $1bn in revenue from kit supply agreements for the 2020-21 season, as new agreements all signed in the past five years have widened the commercial gap between themselves and the rest of Europe’s clubs, says GlobalData, a leading data and analytics company. The company’s...

While the ‘big five’ European soccer leagues lead the way, in terms of the value of their front-of-shirt sponsorship deals, it is the English Premier League that generates the most revenue. Clubs in the league receive 47% more from partners than the next highest revenue generating league, Germany’s Bundesliga, says GlobalData, a...