New Balance has struck a new kit supply deal with Italian soccer club AS Roma, utilising a pay-for-performance kit supply model in securing the contract....
While there has been an increase in the commercial profile of several women’s sport properties and competitions, the sports industry is beginning to see an upward trend in the rate of athlete brand partnerships from multiple sport sectors, with a...
Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData,...
Just two and a half years after the Professional and Amateur Sports Protection Act (PASPA) was deemed inconsistent with the US constitution, sponsorship investments worth...
Following the news that BeIN Sports and Canal+ have refused to take part in the new tender process for the rights to Ligue 1; Conrad Wiacek,...
There is growing viability for brands within women’s sport sponsorship owing to the growing popularity and viewing of its product, with the WNBA and Australia’s Women’s cricket team, the Southern...
The latest analysis of the commercial landscape of women’s sport shows that the emergence of unique partnerships for athletes, properties and competitions, specifically engaging in women’s sport highlights its growing commercial value, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments:...
The latest deep dive into the commercial landscape of esports finds that non-endemic brands are finally starting to dominate the sector, accounting for $584m of...
Italian soccer giants, Juventus, who have won the last nine consecutive Serie A championships, generate an estimated $159.6m in sponsorship revenue, according to GlobalData, a leading data and analytics company. This accounts for 29.5% of the total revenue generated through sponsorship agreements in Serie A, demonstrating the enduring dominance of the...
Global sportswear giants Nike and adidas currently maintain a massive 45% of the kit supply market in Spain’s domestic soccer competition La Liga, with nine active deals in the 2020/21 season, demonstrating the dominance these two brands have over the Spanish...
The latest deep dive into the commercial landscape of La Liga finds that the clothing & accessories sector, which is worth an estimated $360.90m for the 2020/21 season, stands as the most lucrative source of sponsorship revenue for La Liga clubs, while the...
Sports and fitness brands such as Adidas and Nike initially responded to COVID-19 by reducing hiring across geographies. These firms acted quickly to the situation, reducing hiring activity by 40% and 47%, respectively, in March. However, leading data and analytics company GlobalData...
Non-endemic jersey sponsorships were responsible for 51% of all 76 recorded at the championships, up from 37% in 2019 Non-endemic brands from 14 different sectors had their logo on show on team jerseys at the event Brands from the sportswear, automotive...
Following the news that the Premier League is providing a £250m support package to the English Football League (EFL); Conrad Wiacek, Head of Sports Analysis for GlobalData, a leading data and analytics company, offers his view: “While the £250m support package is welcome, more financial support would be highly beneficial. With Premier League teams generating over £1.46bn in revenue from sponsorship...
The deflationary impact of COVID-19 on sports rights is posing a significant threat to the value of the Premier League’s media rights, ahead of its selling process for the next three-year cycle of TV rights due to run from 2022–25, with an overall drop in value a real possibility, according to GlobalData, a leading data and analytics company. According to GlobalData’s...
The ‘Big Six’* have created a division in the Premier League, as they dominate 81% of sponsorship revenue. This highlights the growing commercial gap in the Premier League, which will likely see the rest...
An analysis of Premier League sponsorship deals shows that the two biggest spending sectors in terms of shirt sponsorship - airlines and automotive manufacturers with deals estimated to...
With Spain outlawing sponsorship agreements between sports teams and betting brands by passing the Royal Decree on Advertising, this will lead to the early termination...
An analysis of Ligue 1’s existing kit supplier deals shows that current spending from kit supplier brands for 2020/21 stands at $155.70m. Paris Saint-Germain’s (PSG) deal with Nike, estimated to be worth $95.20m, is...
Europe’s ten leading soccer clubs will collectively generate nearly $1bn in revenue from kit supply agreements for the 2020-21 season, as new agreements all signed in the past five years have widened the commercial gap between themselves and the rest of Europe’s clubs, says GlobalData, a leading data and analytics company. The company’s...
Nike and Adidas are dominating the kit supplier market in European football, according to leading data and analytics company GlobalData, spending over $1bn across 15 top football leagues. GlobalData’s Sport Intelligence Center notes that the market across...
While the ‘big five’ European soccer leagues lead the way, in terms of the value of their front-of-shirt sponsorship deals, it is the English Premier League that generates the most revenue. Clubs in the league receive 47% more from partners than the next highest revenue generating league, Germany’s Bundesliga, says GlobalData, a...
From across its 18 major shirt sponsorships across the 15 biggest European soccer leagues, this season the travel sector is set to be responsible for...
