adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company’s product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls. The company distributes and sells products through own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-tailers, and franchise stores. It also markets products through e-commerce platform and mobile shopping apps. The company offers its products under the adidas brand. It also undertakes various product franchises. The company's business operations span across the Americas, Europe, Asia-Pacific, Africa and the Middle East. adidas is headquartered in Herzogenaurach, Germany.

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Headquarters Germany

Address Adi-Dassler-Strasse 1, Herzogenaurach, 91074


Telephone 49 9132 840

No of Employees 60,661

Industry Retailing

Ticker Symbol & Exchange ADS (ETR)

Revenue (2022) $25.1B 15.2% (2022 vs 2021)

EPS XYZ

Net Income (2022) XYZ 391% (2022 vs 2021)

Market Cap* $26.8B

Net Profit Margin (2022) XYZ 326.1% (2022 vs 2021)

* As of and is in US$

adidas AG premium industry data and analytics

440+

Retail Market Data Insights

Insight into market share and brand performance.

430+

Online Price Intelligence

Monitor online prices for products from adidas AG with insights on price dynamics across product categories and countries.

40+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

470+

Install Base

Install Base provides a holistic and a granular view of the IT product/service deployments from leading vendors. Explore IT infrastructure categories, solution and product/service areas deployed by a prospect.

3

IT Software Contracts

Improve competitive bidding with insight into all publicly disclosed IT software contracts by IT solutions areas for adidas AG (including Enterprise applications, IT Security, Information Management, Cloud Computing, IoT and more).

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for adidas AG (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on adidas AG’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Brands
Footwear adidas
Apparel
Accessories and Gear
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2023 Contracts/Agreements In February, the company and Les Mills entered into a partnership to bring the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage.
2023 Corporate Changes/Expansions In February, the company opened its first store in Lucknow, India.
2023 New Products/Services In February, the company launched an all-new label, adidas Sportswear.
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Competitor Comparison

Key Parameters adidas AG NIKE Inc Puma SE Lululemon Athletica Inc ASICS Corp
Headquarters Germany United States of America Germany Canada Japan
City Herzogenaurach Beaverton Herzogenaurach Vancouver Kobe-Shi
State/Province - Oregon - British Columbia Hyogo
No. of Employees 60,661 79,100 16,444 29,000 8,861
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Bjorn Gulden Chief Executive Officer Senior Management 2023 57
Harm Ohlmeyer Chief Financial Officer; Chief Executive Officer - Interim Senior Management 2017 54
Alasdhair Willis Chief Creative Officer Senior Management 2022 -
Thomas Rabe Chairman Non Executive Board 2020 57
Martin Shankland Head - Global Operations Senior Management 2019 51
Non Dignissim Eros Proin vel Convallis 2023 XY
Non Dignissim Eros Proin vel Convallis 2023 XY
Non Dignissim Eros Proin vel Convallis 2023 XY
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