adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company’s product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls. The company distributes and sells products through own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-tailers, and franchise stores. It also markets products through e-commerce platform and mobile shopping apps. The company offers its products under the adidas brand. It also undertakes various product franchises. The company's business operations span across the Americas, Europe, Asia-Pacific, Africa and the Middle East. adidas is headquartered in Herzogenaurach, Germany.
adidas AG premium industry data and analytics
Products and Services
Products | Brands |
---|---|
Footwear | adidas |
Apparel | |
Accessories and Gear |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2023 | Contracts/Agreements | In February, the company and Les Mills entered into a partnership to bring the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage. |
2023 | Corporate Changes/Expansions | In February, the company opened its first store in Lucknow, India. |
2023 | New Products/Services | In February, the company launched an all-new label, adidas Sportswear. |
Competitor Comparison
Key Parameters | adidas AG | NIKE Inc | Puma SE | Lululemon Athletica Inc | ASICS Corp |
---|---|---|---|---|---|
Headquarters | Germany | United States of America | Germany | Canada | Japan |
City | Herzogenaurach | Beaverton | Herzogenaurach | Vancouver | Kobe-Shi |
State/Province | - | Oregon | - | British Columbia | Hyogo |
No. of Employees | 60,661 | 79,100 | 16,444 | 29,000 | 8,861 |
Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth

Net Income Growth

Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Bjorn Gulden | Chief Executive Officer | Senior Management | 2023 | 57 |
Harm Ohlmeyer | Chief Financial Officer; Chief Executive Officer - Interim | Senior Management | 2017 | 54 |
Alasdhair Willis | Chief Creative Officer | Senior Management | 2022 | - |
Thomas Rabe | Chairman | Non Executive Board | 2020 | 57 |
Martin Shankland | Head - Global Operations | Senior Management | 2019 | 51 |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
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