Beiersdorf AG - Company Profile
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Beiersdorf AG (Beiersdorf) develops and markets skin care products and self-adhesive product solutions. The company’s product portfolio comprises deodorants, face care, body care, sun protection, anti-aging skin care, lip care, plaster and wound care, fragrance compositions, hand care, and hair care products. It also provides self-adhesive products and solutions for industry, craft businesses, and consumers. Beiersdorf markets its products under NIVEA, Eucerin, La Prairie, Labello, Hansaplast, Florena, 8X4, Coppertone, HIDROFUGAL, Tesa, SKIN STORIES and Gammo brands. The company serves automotive, electrical engineering and electronics, printing and paper, construction, and pharmaceutical industries. It has business presence across Europe, North America, Latin America, Middle East, Africa, and Asia-Pacific. Beiersdorf is headquartered in Hamburg, Germany.
Headquarters
Germany
Address
Beiersdorfstrabe 1-9, Hamburg, Baden-Wurttemberg, 22529
Website
www.beiersdorf.de
Telephone
49 40 49090
No of Employees
21,958
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
BEI (ETR)
Revenue (2022)
$10.2B
7.4%
(2022 vs 2021)
EPS
XYZ
Net Income (2022)
XYZ
-2.5%
(2022 vs 2021)
Market Cap*
$36.0B
Net Profit Margin (2022)
XYZ
-9.2%
(2022 vs 2021)
* As of and is in US$
Beiersdorf AG premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Skin Creams | NIVEA |
| Lip and Sun Care | Eucerin |
| Baby Products | La Prairie |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | New Products/Services | In March, NIVEA launched NIVEA Men Deodorant. |
| 2024 | New Products/Services | In January, Eucerin launched the Immersive Hydration collection. |
| 2023 | Corporate Changes/Expansions | In November, Tesa Tape completed US$40 million expansion at its Sparta facility. |
Competitor Comparison
| Key Parameters | Beiersdorf AG | Johnson & Johnson | The Procter & Gamble Co | L'Oreal SA | Henkel AG & Co KGaA |
|---|---|---|---|---|---|
| Headquarters | Germany | United States of America | United States of America | France | Germany |
| City | Hamburg | New Brunswick | Cincinnati | Clichy | Duesseldorf |
| State/Province | Baden-Wurttemberg | New Jersey | Ohio | Ile-de-France | Nordrhein-Westfalen |
| No. of Employees | 21,958 | 131,900 | 107,000 | 94,605 | 47,750 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Vincent Warnery | Chief Executive Officer | Senior Management | 2021 | 56 |
| Reinhard Pollath | Chairman | Non Executive Board | 2008 | 76 |
| Grita Loebsack | President - NIVEA | Senior Management | 2022 | 54 |
| Nicola Lafrentz | Head - Human Resource | Senior Management | 2022 | 47 |
| Harald Emberger | Senior Vice President - Supply Chain; Head - Quality Management | Senior Management | 2019 | 59 |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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