HelloFresh SE (HelloFresh) is an online food delivery company. It offers meal-kits, fresh ingredients, recipes, and ad-on offerings which include soups, salads and desserts, among others. The company delivers homemade and fully cooked meal-kits and pre-portioned ingredients to the door-step of its customers. HelloFresh also offers add-on products which include snacks, soups, desserts, meat and dairy products. It offers its services under the brand names HelloFresh, Green Chef, EveryPlate, and Chefs Plate. The company operates in the US, the UK, Germany, Denmark, the Netherlands, Belgium and Luxembourg, Australia and Austria, Switzerland, Sweden, New Zealand, and Canada. HelloFresh is headquartered in Berlin, Germany.
HelloFresh SE premium industry data and analytics
Products and Services
Services | Brands |
---|---|
Meal Kits | HelloFresh |
Recipes | Green Chef |
Fresh Ingredients | EveryPlate |
XYZ | |
XYZ | |
XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2022 | Contracts/Agreements | In September, the company entered into a partnership with Medallia Inc to improve its US customer service experience. |
2022 | Contracts/Agreements | In August, the company announced a new partnership with Neil Patrick Harris and David Burtka to promote the ease and deliciousness of cooking with meal kits. |
2022 | Contracts/Agreements | In July, the company selected Domo to support HR operations. |
Competitor Comparison
Key Parameters | HelloFresh SE | Blue Apron Holdings Inc | Marley Spoon AG | Goodfood | SCA Investments Ltd |
---|---|---|---|---|---|
Headquarters | Germany | United States of America | Germany | Canada | United Kingdom |
City | Berlin | New York | Berlin | Saint-Laurent | London |
State/Province | - | New York | - | Quebec | England |
No. of Employees | 14,635 | 1,694 | 1,862 | 3,200 | - |
Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth

Net Income Growth

Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Ursula Radeke-Pietsch | Deputy Chairman | Executive Board | 2015 | 63 |
Dominik Richter | Chief Executive Officer | Senior Management | - | 35 |
Christian Gartner | Chief Financial Officer | Senior Management | - | 47 |
Thomas W. Griesel | Chief Operating Officer | Senior Management | - | 34 |
Edward Boyes | Chief Commercial Officer | Senior Management | - | 31 |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
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