BowFlex Inc - Company Profile
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BowFlex Inc (BowFlex), formerly Nautilus Inc, is a marketer, developer, and manufacturer of health and fitness products that offers cardiovascular and strength products and related accessories. It markets products through a wide distribution network of specialty retailers and independent retailers. The company’s product portfolio includes both cardio and strength products such as treadmills, elliptical, exercise bikes, dumbbells, kettlebell and barbell weights and accessories, home gyms, weight benches, and nutrition supplements. It markets products online at bowflex.com, bowflex.ca, schwinnfitness.com and nautilus.com. The company markets its products under various brands such as Nautilus, Bowflex, Bowflex Revolution, Octane Fitness, Treadclimber, Explore the World, JRNY, VeloCore, Treadclimber, Max Trainer, Selecttech, Airdyne, Zero Runner, and Schwinn. BowFlex is headquartered in Vancouver, Washington, the US.
Headquarters
United States of America
Address
17750 South East 6th Way, Vancouver, Washington, 98683
Website
www.nautilusinc.com
Telephone
1 360 8592900
No of Employees
411
Industry
Retailing
Ticker Symbol & Exchange
BFX (NYSE)
Revenue (2023)
$286.8M
-51.4%
(2023 vs 2022)
EPS
XYZ
Net Income (2023)
XYZ
-369.9%
(2023 vs 2022)
Market Cap*
$220,000
Net Profit Margin (2023)
XYZ
-867.1%
(2023 vs 2022)
* As of and is in US$
BowFlex Inc premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Cardio Equipment | Nautilus |
| Elliptical Equipment | Bowflex |
| Dumbbells | Zero Runner |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | Contracts/Agreements | In March, the company entered into an agreement to sell its entire assets to Johnson Health Tech .Co., Ltd. for US$37.5 million. |
| 2024 | Bankruptcy Filing | In March, the company filed for bankruptcy. |
| 2023 | New Products/Services | In July, the company relaunched BowFlex brand identity with a new visual system and brand philosophy |
Competitor Comparison
| Key Parameters | BowFlex Inc | Johnson Health Tech. Co., Ltd. | Technogym SpA | BODi | American Telecast Products, LLC |
|---|---|---|---|---|---|
| Headquarters | United States of America | Taiwan | Italy | United States of America | United States of America |
| City | Vancouver | Taichung | Cesena | El Segundo | West Chester |
| State/Province | Washington | - | Emilia-Romagna | California | Pennsylvania |
| No. of Employees | 411 | 5,082 | 2,254 | 737 | - |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| James Barr | Chief Executive Officer; Director | Executive Board | 2019 | 60 |
| Anne Saunders | Chairwoman | Executive Board | 2022 | 61 |
| Aina E. Konold | Chief Financial Officer | Senior Management | 2019 | 54 |
| John R. Goelz | Chief Operating Officer | Senior Management | 2023 | 52 |
| Becky L. Alseth | Chief Marketing Officer | Senior Management | 2021 | 61 |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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