Puma SE (Puma) is a sporting goods and equipment manufacturer that designs, develops, and markets footwear, apparel, and accessories for men, women, and children. The company markets products under PUMA, stitched, and Cobra Golf brand names. It also issues and authorizes licenses to various independent companies to produce and market fragrances, eyewear, watches, and accessories. The company sells products directly to customers through company-owned and licensed retail stores, and e-commerce platforms, and wholesale. Puma also sponsors national teams of various sports across the world. It has business presence across Europe, the Middle East, and Africa (EMEA), the Americas, and Asia-Pacific. Puma is headquartered in Herzogenaurach, Bavaria, Germany.
Explore premium data & analytics
Products and Services
Products | Brands |
---|---|
Footwear | PUMA |
Apparels | Cobra Golf |
Accessories | |
XXX | |
XXX | |
XXX |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2022 | Contracts/Agreements | In June, the company and AC Millan signed an extension to its kit supply agreement. |
2022 | Contracts/Agreements | In June, the company partnered with Cresset Partners to lease a one million square foot building at 303 Crossroads. |
2022 | Contracts/Agreements | In June, the company partnered with 10KTF Shop for largest Web3 collaboration. |
Competitor Comparison
Key Parameters | Puma SE | NIKE Inc | adidas AG | Decathlon SA | ASICS Corp |
---|---|---|---|---|---|
Headquarters | Germany | United States of America | Germany | France | Japan |
City | Herzogenaurach | Beaverton | Herzogenaurach | Villeneuve d'Ascq | Kobe-Shi |
State/Province | - | Oregon | - | Nord-Pas-de-Calais | Hyogo |
No. of Employees | 16,125 | 73,300 | 61,401 | 103,161 | 8,861 |
Entity Type | Public | Public | Public | Private | Public |
Key Financial Charts
Sales Growth

Net Income Growth





Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Bjorn Gulden | Chief Executive Officer | Senior Management | 2013 | - |
Hubert Hinterseher | Chief Financial Officer | Senior Management | 2021 | - |
Arne Freundt | Chief Commercial Officer | Senior Management | 2021 | - |
Anne-Laure Descours | Chief Sourcing officer | Senior Management | 2019 | - |
Jean-Francois Palus | Chairman | Non Executive Board | 2012 | - |
Non Dignissim Eros | Proin vel | Convallis | 2022 | XX |
Non Dignissim Eros | Proin vel | Convallis | 2022 | XX |
Non Dignissim Eros | Proin vel | Convallis | 2022 | XX |
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Access more premium companies when you subscribe to Explorer