Red Bull GmbH - Company Profile
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Red Bull GmbH (Red Bull) is a producer and marketer of energy drinks. The company’s product portfolio includes energy drinks, sugar-free drinks, and edition drinks. It also offers special edition drinks, which are available in watermelon, tropical and acai berry flavors. Apart from this, the company provides global news, interviews, photos, videos and news services through its B2B self-service media and news platform, the Red Bull Content Pool platform. Its major channels and media products include Red Bull TV, Red Bull.com, Red Bulletin, Red Bull Records, Red Bull Photography, and Red Bull Media House. It also offers TV apps for free live events, films and shows, offline viewing and event reminders. It also participates in various sports sponsorship programs. The company has a business presence across the Americas, Europe, the Middle East, Africa and Asia-Pacific. Red Bull is headquartered in Fuschl am See, Austria.
Headquarters
Austria
Address
Am Brunnen 1, Fuschl am See, Salzburg, 5330
Website
www.redbull.com
No of Employees
15,779
Industry
Consumer Packaged Goods
Revenue (2021)
$9.7B
Red Bull GmbH premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Energy Drinks | Media and News Service | Reb Bull |
| Sugarfree Drink | ||
| Summer Edition | ||
| XYZ | ||
| XYZ | ||
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | Contracts/Agreements | In January, the company entered into a contract with Helmut Marko for three more years. |
| 2024 | Plans/Strategy | In January, the company announced its plans to acquire a 51% stake in Bora-Hansgrohe. |
| 2023 | Contracts/Agreements | In September, the company entered into a marketing partnership with Zain, to bring together Zain’s unmatchable and superior telecom experience with the adventurous world of Red Bull. |
Competitor Comparison
| Key Parameters | Red Bull GmbH | Nestle SA | PepsiCo Inc | The Coca-Cola Co | Monster Beverage Corp |
|---|---|---|---|---|---|
| Headquarters | Austria | Switzerland | United States of America | United States of America | United States of America |
| City | Fuschl am See | Vevey | Purchase | Atlanta | Corona |
| State/Province | Salzburg | Waadt | New York | Georgia | California |
| No. of Employees | 15,779 | 270,000 | 318,000 | 79,100 | 6,003 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Dietrich Mateschitz | Managing Director; Founder and Managing Partner | Senior Management | - | 78 |
| Oliver Mintzlaff | Head - Sports and Media Division | Senior Management | 2022 | - |
| Mark Rappaport | Chief Commercial Officer, Red Bull North America; Executive Vice President - Red Bull North America | Senior Management | - | - |
| Peter Charles | Managing Director - UK | Senior Management | - | - |
| Marc Rosenmayr | Executive Vice President - Red Bull North America, Finance; Chief Financial Officer - Red Bull North America | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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