The Vitamin Shoppe - Company Profile

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The Vitamin Shoppe (Vitamin Shoppe), a subsidiary of Franchise Group Inc, is a specialty retailer and direct marketer of health supplements. The company's major product portfolio includes vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The company also offer personal care products, food products, grocery and health and wellness solutions. It markets several nationally recognized brands and proprietary brands including Vitamin Shoppe, BodyTech, BodyTech Elite, Plnt, True You, Fitfactor, Source Naturals and True Athlete. Vitamin Shoppe conducts business through self-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and also sells products online through e-commerce platforms. The company operates stores, and distribution centers across the US. Vitamin Shoppe is headquartered in Secaucus, New Jersey, the US.

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Headquarters United States of America

Address 400 Plaza Drive, Secaucus, New Jersey, 07094


Telephone 1 201 5526000

No of Employees 1,001

Industry Retailing

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The Vitamin Shoppe premium industry data and analytics

40+

Retail Market Data Insights

Insight into market share and brand performance.

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on The Vitamin Shoppe’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Services Brands
Herbs and Natural Remedies Value Added Services Vitamin Shoppe
Natural Beauty and Skin Products Auto Delivery BodyTech
Personal Care products True Athlete
XYZ XYZ
XYZ XYZ
XYZ XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2023 Contracts/Agreements In October, the company entered into an agreement with Jumpmind to modernize its in-store point-of-sale (POS) technology and unified promotional strategy.
2022 Contracts/Agreements In September, the company entered into an agreement with Team RWB for veterans day's WOD for warriors.
2022 Contracts/Agreements In June, the company entered into an agreement with Baranova27 to provide approximately two tons of protein bars and nutritious snacks to Ukrainian communities affected by the war.
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Competitor Comparison

Key Parameters The Vitamin Shoppe Walmart Inc Costco Wholesale Corp Sprouts Farmers Market Inc Amcon Distributing Co
Headquarters United States of America United States of America United States of America United States of America United States of America
City Secaucus Bentonville Issaquah Phoenix Omaha
State/Province New Jersey Arkansas Washington Arizona Nebraska
No. of Employees 1,001 2,100,000 316,000 31,000 1,276
Entity Type Private Public Public Public Public
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Executives
Name Position Board Since Age
Lee A. Wright Chief Executive Officer Senior Management 2023 -
Laura Coffey Executive Vice President; Chief Financial Officer Senior Management 2020 -
Jeff Van Orden Executive Vice President; Chief Financial Officer Senior Management 2023 -
Andrew Laudato Chief Operating Officer; Executive Vice President Senior Management 2020 -
Teresa Orth Executive Vice President; Chief People Officer Senior Management - -
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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