Trax Technology Solutions Pte Ltd (Trax Technology Solutions) is one of the leading image recognition and analytics for retail across the world. It offers products such as trax retail execution, trax retail snapshot, shelf pulse among others. It offers services such as sales management, trade marketing, category management, shopper marketing. It offers its products under the brand names such as Sanofi, Abinbev, Coca Cola, Nestle, Heineken, Unilever. It has business partnership with MuleSoft, Blue Yonder, Deloitte, Google cloud, neilsen, IBM among others. Its operations are spanned across Europe, the Middle East, Asia Pacific, North America and South America. Trax Technology Solutions is headquartered in Singapore.
Headquarters
Singapore
Address
19-01 OCBC Centre, 65 Chulia Street, Singapore City, 049513
Website
www.traxretail.com
Telephone
65 6224 9145
Industry
Technology and Communications
Trax Technology Solutions Pte Ltd premium industry data and analytics
Products and Services
| Products | Services |
|---|---|
| Trax Retail Execution | Sales Management |
| Trax Retail Snapshot | Trade Marketing |
| Shelf Pulse | Category Management |
| XYZ | |
| XYZ | |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | New Products/Services | In September, the company launched Trax Connector on Salesforce AppExchange. |
| 2022 | New Products/Services | In August, the company announced the launch of Trax CPG NXT, a suite of next generation computer vision-powered solutions. |
| 2021 | Contracts/Agreements | In July, the company and Storecheck entered into a partnership to provide consumer packaged goods companies in Mexico. |
Competitor Comparison
| Key Parameters | Trax Technology Solutions Pte Ltd | Reflexis Systems Inc | RoadSync Inc | Tradeshift Inc | Tresata |
|---|---|---|---|---|---|
| Headquarters | Singapore | United States of America | United States of America | United States of America | United States of America |
| City | Singapore City | Dedham | Atlanta | San Francisco | Charlotte |
| State/Province | - | Massachusetts | Georgia | California | North Carolina |
| No. of Employees | - | 300 | - | 800 | - |
| Entity Type | Private | Private | Private | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Joel Bar-El | Chairman | Executive Board | - | - |
| Justin Behar | Chief Executive Officer | Senior Management | - | - |
| Gary Laben | Chief Executive Officer | Senior Management | 2024 | - |
| Regi Vengalil | Chief Financial Officer | Senior Management | - | - |
| Daniel Cohen | Chief Operating Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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