Waterloo Brewing Ltd - Company Profile
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Waterloo Brewing Ltd (Waterloo) is a provider of alcoholic beverages. The company produces, markets, and distributes canned, bottled and draft premium beer. The company also manufactures and distributes coolers and ciders. Waterloo offers different varieties of beer including IPA, amber, dark, pilsner, grapefruit, and craft beer. It commercializes products under Laker, Seagram, Landshark, and Margaritaville brand names. Waterloo distributes products through The Beer Store (TBS) and Liquor Control Board of Ontario (LCBO) and licensed bars and restaurants and grocery stores. The company distributes products in Atlantic Canada, Western Canada and the US. Waterloo is headquartered in Kitchener, Ontario, Canada.
Headquarters
Canada
Address
400 Bingemans Centre Dr, Kitchener, Ontario, N2B3X9
Website
waterloobrewing.com
Telephone
1 519 7422732
No of Employees
250
Industry
Consumer Packaged Goods
Revenue (2022)
$89.2M
Waterloo Brewing Ltd premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Beer | Co-Packaging | Laker |
| Coolers | Warehousing | Waterloo |
| Ciders | Brewing | Seagram |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | Ownership Changes | In March, the company was acquired by Carlsberg Canada Inc. |
| 2022 | Contracts/Agreements | In June, the company entered into a collaboration with Spectrum to celebrate the pride month. |
| 2022 | Contracts/Agreements | In June, the company entered into a partnership with Wilfrid Laurier University Athletics & Recreation to provide over US$0.36 million to Laurier's outstanding athletic program over the next five years. |
Competitor Comparison
| Key Parameters | Waterloo Brewing Ltd | Anheuser-Busch InBev NV/SA | Molson Coors Beverage Co | Big Rock Brewery Inc | Labatt Breweries of Canada LP |
|---|---|---|---|---|---|
| Headquarters | Canada | Belgium | United States of America | Canada | Canada |
| City | Kitchener | Leuven | Golden | Calgary | Toronto |
| State/Province | Ontario | - | Colorado | Alberta | Ontario |
| No. of Employees | 250 | 167,000 | 16,600 | 95 | 3,000 |
| Entity Type | Private | Public | Public | Public | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Enida Zaimi | Chief Financial Officer | Senior Management | 2021 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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