GlobalData Plc

Competitor analysis

Failure to comprehensively analyze the competitor landscape will leave crucial questions unanswered, threatening profitable entry into new markets.

Critical issues to address:

  • Who is my business going to compete against?
  • Which companies are the largest competitors by category?
  • Who are the emerging competitors and how will they position, price and promote themselves?

How GlobalData helps to resolve these challenges:

GlobalData customers are able to conduct a complete competitor analysis, in turn securing total market visibility for a confident entry and launch, through our:

  • 50,000 brand shares by value and volume
  • Financial, innovation and news tracking across 24,000+ companies
  • Daily pricing intelligence across more than 314,000 products
  • Product Launch Analytics
  • Success / failure
    case studies