GlobalData Plc

Consumer profiling

Failure to appreciate in-market consumer tastes, and deliver relevant product iterations, will threaten any attempt to penetrate new audiences and increase market share.

Critical issues to address:

  • What are the key consumption motivations driving my target audience?
  • What are the local consumer trends, tastes and preferences across target markets?
  • What does my business need to do to align the product portfolio with shifting local demand patterns?

How GlobalData helps to resolve these challenges:

GlobalData customers leverage the only insights provider to showcase latest and in-depth primary consumer data, providing timely and reliable insights for robust alignment of products and brands with local appetites. Existing customer guarantee local relevancy by leveraging:

  • TrendSights framework
  • 500,000 consumer survey responses
  • Insightful, actionable reports