Failure to appreciate in-market consumer tastes, and deliver relevant product iterations, will threaten any attempt to penetrate new audiences and increase market share.
Critical issues to address:
- What are the key consumption motivations driving my target audience?
- What are the local consumer trends, tastes and preferences across target markets?
- What does my business need to do to align the product portfolio with shifting local demand patterns?
How GlobalData helps to resolve these challenges:
GlobalData customers leverage the only insights provider to showcase latest and in-depth primary consumer data, providing timely and reliable insights for robust alignment of products and brands with local appetites. Existing customer guarantee local relevancy by leveraging:
- TrendSights framework
- 500,000 consumer survey responses
- Insightful, actionable reports