GlobalData Plc

Case Studies

Our commercial intelligence informs many important and strategic business decisions, including the situations below for which we have the following case study examples.

Innovation & Insight

Client: Multinational Food & Beverage Company (2016)

Situation
The NPD team of a multinational food and beverage company wanted to find an effective method of presenting innovations to its senior management team.

Solution
GlobalData compiled a presentation of key consumer trends likely to shape the industry over the next five years. The team then facilitated a series of workshops involving NPD and senior management, presenting trends and brainstorming the likely success or failure of the team’s potential innovations.

  • Outcome
    Both NPD and senior management found the sessions to be a very effective and efficient way of expediting the innovation process.
Opportunity Assessment

Client: Multinational Ingredients Export Organization (2015)

Situation
The client company wanted to advise its members on export market opportunities across 12 countries in Asia.

Solution
GlobalData utilized its on-the-ground consultants in all 12 countries to size and analyze trends and opportunities within each market. The research identified key growth levers that its members could leverage to win over incumbent suppliers to each market.

  • Outcome
    The study was published and distributed to its member companies to support their export strategies.
Market & Product Strategy

Client: Leading Private Equity Firm (2014)

Situation
A leading private equity firm wished to obtain an expert and independent view on the business plan of a potential acquisition target in the dairy sector.

Solution
GlobalData consultants critiqued the financial models, challenging assumptions on volume growth within home and export markets, pricing assumptions and cost assumptions. The team constructed a revised model based on conservative, normal and aggressive sales volume scenarios.

  • Outcome
    The project identified the target’s plan as too risky and the client chose not to pursue further engagement
Marketing Communications

Client: Multinational Beverage Company (2015)

Situation
A bottled water company wanted to make a marketing claim about its market position within several European countries.

Solution
GlobalData used its accurate volume and value market intelligence to validate the claims the client wanted to use in its advertising.

  • Outcome
    The marketing claims were used both on-pack and in advertising campaigns in all countries, with immediate measurable results.
Financial Analysis.

Client: Global Investment Bank (2015)

Situation
A global investment bank was facilitating the sale of a large consumer goods business in Europe. The bank required detailed market intelligence to form part of its information memorandum.

Solution
GlobalData provided historic and forecast market volume and value data as well as consumer insight data to support the vendor’s strategic plan.

  • Outcome
    GlobalData’s trusted market intelligence performed a pivotal role in encouraging bidders and ultimately in the sale of the business.
Regulatory, Trade & Industry

Client: European Beverage Company (2014)

Situation
A European bottled water company wished to export products to the US, complying with national and state regulations.

Solution
GlobalData advised the client on national FDA licensing requirements and state regulations for New York and California. The team then facilitated compilation of the required documentation on the client’s behalf and submitted the necessary licensing applications.

  • Outcome
    GlobalData supported the client through a six-month licensing process resulting in full licenses issued for export and sale of bottled water in 30 states in the US.
Competitive & Company Analysis

Client: Multinational Beverage Company (2016)

Situation
A multinational drinks company wished to anticipate potential responses from its main industry rivals to various tactical market plays over the forthcoming year including pricing changes and new product launches.

Solution
A consulting team was established to work collaboratively with the client in a series of workshops to brainstorm potential responses.

  • Outcome
    The outcomes of the sessions were used to drive company pricing and NPD strategy, equipping it with retaliatory strategic moves to counteract competitive game plays
Forecasting

Client: Global Packing Company (2016)

Situation
The client company wanted to develop strategic plans to counteract potential sugar tax introductions in 12 countries.

Solution
GlobalData brainstormed scenarios around mode of tax implementation, expectations on industry reaction, views on changes to price points and changes to packaging solutions.

  • Outcome
    The study allowed the client to develop flexible long-term plans to mitigate the effects of sugar tax introductions to its business.