AEC Opportunity Assessment

The client wanted to identify the relative size and potential for seven markets in Africa, prior to MEP market entry and expansion activities.

Our Solution

• Market sizing and forecasts, as well as macroeconomic indicators and project listing leveraging in-house proprietary data.
• Granular information on target segments across all seven markets, as well as market contextualization within Africa via proprietary data and in-depth primary and secondary research.

Outcome

Clear understanding of the relative size and growth potential for each market and target segments.