Analysing the future of the retail landscape and its impact

A US property firm wanted to understand how the retail landscape would change over the next five years, and what it meant for their business.

Our Solution

• Using a combination of executive interviews, internal brainstorming, and analysis of our data and insight we mapped out the key trends that were set to change retail over the next ten years.
• We scored each trend in terms of the strength of its impact and its likelihood; this created a trend and impact matrix.
• We met with the client’s executive team to understand their business plans and challenges over the next ten years.
• We used this understanding to explore and identify the trends that would be most likely to affect our client.
• For each relevant trend we analysed the potential impact on the business and also mapped out the opportunities and challenges it presented.
• The results were presented at a workshop style session with the board of the client.

Outcome

Our client used our insight and the outputs from the workshop to develop a ten year plan.