Automotive Aftermarket– Identification Of Market Potential Of Online Sales Channel

The end client is a leading automotive component manufacturer supplying parts for manufacturing of vehicles and as OE spares. Client approached GlobalData to help them understand the market potential of aftermarket as well as share of online sales for key automotive components in few markets in Europe

Our Solution

Our team used a bottom-up approach wherein the vehicle parc in each country in project scope was calculated. A key input variable was replacement rates of different components and these were based on opinion of internal as well as external experts. Since prices vary by sales channels, details of prices were collected through secondary research as well as SME interviews. Prices were applied on the sales volumes of each channel to arrive at the total market size as well as the share of online

Outcome

The analysis was submitted to the client through an interactive spreadsheet-based model. The model was designed in a way that a user can tweak the assumptions for the model to recalculate the market size.

Project was well received and the client commissioned a follow-up study.