Benchmarking growth for a leading US beauty retailer

One of the leading beauty retailers in the US wanted to benchmark their own growth against public and private retail competitors.

Our Solution

• We used a combination of research methodologies to estimate the sales performance of private retailers.
• These included: consumer research to understand penetration rates and transaction values of customers exiting store; analysis of price points and average basket values; and, sales density cross-check analysis.
• The data from the metrics were then put into a model to ensure that they made sense in terms of the wider financials of the company.
• Data were finally cross-checked against our wider market model and against total retail performance over the period being examined.
• Data were then finalized and presented to the client with analysis to explain the trends.

Outcome

Our client used the data to determine the effectiveness of their marketing, allowing them to streamline spend.