Brewer – was mindful of how the pressures of the pending recessions would have on their brands and their business a whole

The client has a strong presence in the premium alcoholic beverage sector. Planning for the likely tightening of budgets across many markets across the globe became of paramount importance. Failure to appreciate the changes to consumer purchasing habits could have a detrimental impact on their business

Our Solution

The GlobalData team set out to look at the past in order to secure a vision of the future.  Taking the global recession of 2008/2009 as a benchmark, GlobalData drilled down into individual markets, relevant to the client,  covering several macro-economic factors including, GDP, Inflation, Unemployment, Interest Rates, consumption and minutes worked. Coupled with this Global Data undertook an evaluation of the performance of the alcoholic categories (beer, cider, spirits and wine) vs GDP over this period form all core markets

Outcome

The client used the outputs from the report to drive their decision-making strategy to prepare and strengthen the brand offering . The report’s recommendations have been presented to the wider team across the client including individual markets.

This will allow both the center and the local level brand strategist to have the confidence in the positioning of their brands to ensure a successful period as the world navigates troubled economic waters.