Building Materials/PS Market & Product Strategy

The client wanted to make a decision on whether to enter the cement business in Iraq.

Our Solution

• Developed and assessed the business case of the cement market in Iraq based on market potential and supply and demand factors.
• Structured approach based on GD’s expertise on Iraqi cement markets combining proprietary data and models as well as primary research with GDs robust network of stakeholders.

Outcome

Strategic recommendations and insights on the cement market and potential for the cement sector in Iraq.