Business Analytics – Product Launch Readiness Tracker

Top 10 Pharma client requested GlobalData to construct a Key Performance Indication (KPI) tracker tool to monitor and optimize various stages of portfolio launch readiness across various business units, including innovative and branded generics units.

Our Solution

GlobalData designed a tool to provide multiple functionalities, including: automatic Gantt chart plotting, real-time task progress and delay tracking, task dependency (start-to- start, finish-to-start) calculations, financial impact of accelerated or delayed launch, dashboard showing progress and milestones (individual and regional views). GlobalData also provided on-going support to client to optimize the tracker tool according to country, region, or brand dynamics.

Outcome

Client uses GlobalData’s tracker tool across EU and growth markets for day-to-day product launch planning and management.