Client: Major Medical Technology Company

A Japanese Big Pharma client requested fast turn around on Key Opinion Leader (KOL) thoughts on high-priority competitor abstracts presented at international oncology conferences.

Our Solution

• GlobalData leveraged its syndicated research platform and experienced interviewers to cost-effectively & quickly gather intelligence from oncologists about select, high impact oncology events.
• The project was set up as a retainer whereby the client paid upfront for a pre-specified number of KOL interview & GlobalData analyst hours.
• Interview number, length, and discussion points were pre-specified by the client prior to each conference.
• Interview were conducted, and transcript outputs & summaries delivered by GlobalData.

Outcome

The Big Pharma client found the output particularly useful, so much so that they have since renewed the retainer multiple times, spanning several years.