Tobacco Company – supporting a tobacco producer to understand the consumption of these type of products across the Caribbean region.
Client wants to have 360º view of the tobacco business in certain islands in the Caribbean region. As of today the client has no knowledge of these markets.
Our Solution
The GlobalData team undertook a full research program using different levers to provide the appropriate view of the markets required by the client:
- Expert interviews
- Consumer exit interviews
- Store owner / manager interviews
- Store audits
- Tourism consumption sizing
Outcome
The client has already put in place some strategical activities to better protect its share in those markets, not just from direct competitors but as well from the parallel tobacco trade.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
