Thought Leadership asset highlighting key retail trends and describe how select technologies act as enablers for retailers to advance within their digital transformation journey.
The client used the paper to leverage recent partnerships with other IT service providers and some tailored solutions that they’ve developed to support retailers.
A multinational technology conglomerate commissioned Globaldata to develop an external facing thought leadership asset to support the client’s marketing and communication strategy geared towards their retail clients and prospects.
Our Solution
GlobalData, collaborating with the client, authored a non- bias, retail-technology focused paper on 5 key themes that are reshaping retail. Each theme dove into how it’s impacting retail, and why it matters – and how retailers need to react and adjust to these trends.
Outcome
The client created a retail micro-site within its main website.
On the website, readers can click on “See whitepaper” where they will be redirected to a gated online form, creating a lead gen engine for the client.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
