Future Adjacency Spaces for Growing Up Milk

A international milk manufacturer with specialty in baby/ toddler milk is looking at the closest market adjacencies (by market), and the ensuing considerations and opportunities that arise for future expansion, and hence require a view of the Beverages market landscape for various countries including China.

Our Solution

GlobalData studied the baby/toddler milk and non-alcoholic beverages market space and studied how each of the milk or beverages are consumed by a split of different age groups. The study was conducted via interviews with different manufacturers and distributors along with extensive secondary research. Manufacturers presented in each product adjacency and age group is also researched and analyzed as a bench market for the client

Outcome

The study allowed the client to understand the historical and forecast trends for milk and non-alcoholic beverage adjacency market space and their relationship with the different age groups in baby and toddlers. The research gives the client a better understanding on how they should expand the business in the kids drink market.