The Global Meat Industry: The emasculation of meat
- Changing attitudes towards meat consumption alongside increased awareness around sustainability and climate change have led to significant competition from alternative meat, forcing major meat players to adapt in order to survive the future global meat industry.
- There is wide discussion that the growth prospects for the meat industry will be seriously curtailed and challenged by a mix of ESG factors including climate legislation, changing consumer attitudes, and increasing rivalry from competition that portrays itself as healthier, more sustainable and more ethical, including plant-based meats and the concept of cultured meats.
- Investment from venture capital, governments and meat producers themselves is helping to both drive progress in alternatives designed to replace conventional meat and raise its profile. Further, discussions of potential taxes on emissions from the production of meat are on the rise, alongside potential subsidies for more sustainable alternatives, improving the prognosis for alternatives and cultivated varieties.
- To remain resilient against the coming changes, players in the meat industry will have to answer the critical question: how toa dapt and thrive amid a climate crisis?
- Download our white paper to investigate these issues and more, looking at the years between 2020-2050, the key issues to consider, and where industry should focus its effort as we move forward.
