Major Medical Technology Company.
An international medical device company needed to understand the market dynamics of the ear, nose, and throat endoscope market in 11 countries in Europe, Asia, and the Middle East. The client also needed the market segmented into rigid and flexible endoscopes .
These projects are of interest marketing departments for Medical Devices firms for support in market sizing and market share across geographies.
Our Solution
- We developed a methodology that combined primary and secondary research, offering a 360 degree view of the rigid and flexible endoscope market.
- During the primary research phase, our extensive stakeholder database allowed for targeted identification of KOLs. Interactive surveys were completed in all of the countries, and their results were examined alongside secondary research data.
- During the secondary research phase, we engaged associations around the world, examined company reports and press releases, and searched for relevant publications and industry analysis.
Outcome
A client friendly model segmented into rigid and flexible endoscope markets with extensive data, including market size in currency, number of units, average selling price, and company share.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
