Helping a fuel retailer develop a foodservice and grocery concept

A fuel retailer focused on developing a foodservice and grocery concept in order to drive sales and loyalty, by stealing from world-leading convenience and foodservice operators in the region.

Our Solution

  • Over 3 years, we tracked the client’s performance against a number of qualitative and quantitative metrics and compared this to top 9 competitors in their region
  • We produced a half yearly report, detailing where the client was in relation to competitors, where they should expect to be, and what the key trends were
  • The report also included quantitative benchmarking on sales, store numbers, market share and more, as well as tracking tactical promotional moves
  • We helped the client assess what would be next for the market and how they could best position themselves to be set up to win in their markets

Outcome

The client has increased their value share of the coffee market by 5% points and of the burger market by 13% from 2019-2021; a direct result of partnering with GlobalData to identify how the market is changing, the trends having the greatest impact, the categories of decline to withdraw from and the gold standard messages and innovations that would drive consumer loyalty.

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