A fuel retailer focused on developing a foodservice and grocery concept in order to drive sales and loyalty, by stealing from world-leading convenience and foodservice operators in the region.
The client has increased their value share of the coffee market by 5% points and of the burger market by 13% from 2019-2021; a direct result of partnering with GlobalData to identify how the market is changing, the trends having the greatest impact, the categories of decline to withdraw from and the gold standard messages and innovations that would drive consumer loyalty.