A Large Multinational Telecoms Provider.
The client launched a mobile solution for police forces but in order to support its marketing and product development efforts, the client wanted to gain insights into the key functional capabilities of the competing solutions.
Our Solution
Used in-depth interviews with senior police IT solution architects, decision makers and competing solution providers and desk based secondary research, to inform final findings. The final report addressed: Competitive Analysis; End-User Analysis; Conclusions and Recommendations.
Outcome
The client used the analysis to refine their marketing messages and update their product roadmap.
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