Major Medical Technology Company

Client approached us to investigate key market segments within the infusion pump market for key geographies. They intend to track these markets each year to monitor their competition and conduct analysis of market trends.​

Medical device firms tend to have well developed strategy divisions, and these types of projects are attractive to those teams who will use a vendor to obtain data and subsequently analyze it in-house.

Our Solution

  • We developed a methodology that included only primary research.
  • Interactive surveys were run in 30 countries with respondents that included purchasing managers, distributors, and end users (physicians).
  • During the Quality Control phase, we employed a 360 degree process. This included additional interviews with supply side managers and distributors to validate the figures received from primary research.

Outcome

  • An Interactive Dashboard was developed to allow easy access to the large data sets gleaned from this analysis. Parameters could be selected from dropdown menus to curate the data and its format.
  • A pivot table was also developed for ease of data transition.

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