A leading acquirer and processor of premium cards in Northern Europe wanted to assess the size and growth of the market, activity levels as well as the nascent trends and developments in key countries in the region.
GlobalData provided valuable quantitative information and insights into the premium card market including major drivers and challenges, leading companies in the market and future growth expectations leveraging its proprietary database and models complemented with in- depth interviews with key decision makers.
The client used GloblaData’s analysis and recommendations to develop a strategic plan and inform its decision to rollout card offerings in targeted countries.