Our client, a multinational technology conglomerate, commissioned Globaldata to develop an external facing thought leadership asset to support their marketing and communication strategy geared towards their retail clients and prospects.
Our Solution
GlobalData, collaborated with the client, authored a non- bias, retail-technology focused paper on 5 key themes that were reshaping retail. Each theme dove into how it’s impacting retail, and why it matters – and how retailers need to react and adjust to these trends.
Outcome
Client created a retail micro-site within its main website. On the website, readers cloud click on “See whitepaper” where they were redirected to a gated online form, creating a lead gen engine for the client. Client also used the paper to leverage recent partnerships with other IT service providers and some tailored solutions that they’ve developed to support retailers.
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