Food Company – helping a consumer packaged good manufacturer to size the opportunities across the different countries in LatAm.
Customer is playing in a particular CPG category and is planning to invest in new countries and / or diversify its product portfolio.
Our Solution
The GlobalData come back to the customer with a 5 steps solution as described below:
- Category sizing and market performance analysis.
- Competitive environment study.
- Consumer trends deep dive.
- Customer own capabilities assessment.
- Country and category size of the price.
Outcome
The solutions were delivered in separate analysis pieces. All the previous work done was feeding a final Market Attractiveness Model (MOM) in which customer could see not just the most important county to invest but as well the category or categories within that country.
MOM was designed as well to incorporate the customer own views of the key macro economy factors in each countries and categories performance.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
