Product Strategy Workshop

Client’s product in the cardiovascular disease market was expected to face increasing competition from low-cost alternatives as its major competitor was losing exclusivity. The client commissioned GlobalData to organize a workshop for its country affiliates to identify tactics and strategies to defend against the threats and leverage any opportunities presented by this market event.

Our Solution

GlobalData designed a participant survey to group the country affiliates using cluster analysis. The team facilitated small group discussions among participants to brainstorm tactics and strategies for their product, according to the market characteristics in their respective market clusters, and assisted the country groups to draft top-line action plans for their top tactics.

Outcome

After successful execution of the workshop, GlobalData delivered a report detailing the opportunities and threats for the client’s product, a long list of tactics and strategies, and top-line action plans, which were formed during the workshop. GlobalData also provided expert analysis on the workshop findings.