To provide a soft drinks manufacturer with a clear and quantified assessment of which markets it should enter, and why, as part of its five year international expansion plan.
The approach designed by GlobalData enabled a fully customisable ‘living and breathing’ market-by-market assessment that could be aggregated and dis-aggregated at will.
Our Solution
The GlobalData team researched the brands, categories, and consumers of relevance to the project in multiple countries. It then produced a ‘market attractiveness model’ which quantified and ranked all factors of relevance to the client’s selection of markets in which to expand into. This resulted in a weighted, empirical conclusion as to which countries offered the most appealing expansion opportunities, and which factors were driving this.
Outcome
The client has already announced its expansion into one of the markets recommended by GlobalData, with further international expansion occurring over the next five years being monitored and advised by GlobalData.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
