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Explore the latest trends and actionable insights on the Basketball Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Beverage Brands Sponsoring Basketball – As of May 2022

Industry: Sport
Current: Other Industry Indicators

Anheuser-Busch InBev is the top sponsor for basketball, with a total of 25 sponsorship deals
PepsiCo is the second-largest sponsor for basketball, with 21 sponsorship deals
Coca-Cola, Hennessy Cognac, Red Bull, and Corona Extra; Corona Premier also secured a significant position based on their notable sponsorship deals in basketball

Overview of major beverage brands sponsoring basketball

Anheuser-Busch InBev

Anheuser-Busch InBev, a multinational beverage and brewing company has 25 active deals in basketball as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022 and is worth $0.9 million. As per the deal, they agreed to sponsor Jimmy Butler, an NBA player for the 2022 season. The deal is an extension of an existing deal.

Anheuser-Busch InBev signed a deal worth $3.75 million in October 2021. As per the deal, they agreed to extend their partnership with Dallas Stars, L.P. ; Dallas Mavericks. As part of the one-year deal, Anheuser-Busch InBev will continue to be an official partner of Dallas Stars, L.P. ; Dallas Mavericks.

As per GlobalData’s Sponsorship database, Anheuser-Busch InBev signed its largest deal worth $51 million in October 2016. The multi-year deal covers the 2016-2022 season. The partnership also covers tenants New York Rangers, New York Liberty & New York Knicks. The deal is a renewal of an existing partnership.

PepsiCo

PepsiCo, a beverage company has 21 active deals in basketball as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022 and is worth $1.25 million. As per the deal, they agreed to sponsor Anthony Davis an American power forward, who plays in the NBA for the 2022 season.

As per GlobalData’s Sponsorship database, PepsiCo signed its largest deal in March 2021 and is worth $300 million. As per the deal, they agreed to sponsor the National Basketball Association. The multi-year deal announced, will see PepsiCo serve as the exclusive food and beverage partner of the NBA, the G-League, and the Women's National Basketball Association.

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