Overview of major brands sponsoring badminton
Yonex
Yonex, the sporting equipment manufacturer company, has four active sponsorship deals in badminton as per GlobalData’s Sponsorship database. Yonex’s most recent sponsorship deal was announced in April 2021, worth $1.25 million for the Badminton Association of Malaysia (BAM). As per the deal, Yonex, will be the equipment supplier for BAM’s national team players for five years.
As per GlobalData’s Sponsorship database, Yonex signed its largest sponsorship deal with Dan Lin, a badminton player worth $16 million for ten years. The deal was announced in 2015 through which Yonex will serve as an official sponsor to the player.
Li Ning, the Chinese sports apparel company has two active deals in badminton as per GlobalData’s Sponsorship database. Li Ning in its most recent sponsorship signed badminton player PV Sindhu, in a deal worth $7.01 million for a duration of four years. The deal was announced in February 2019.
Total Energies
Total Energies, the energy giant, has one active sponsorship deal currently under its portfolio in badminton as per GlobalData’s Sponsorship database.
As per GlobalData’s Sponsorship database, Total Energies signed its most recent sponsorship in September 2021 with the Badminton World Federation (BWF) worth $10 million for the duration of five years. As per the agreement, Total Energies will be the official title sponsor for BWF’s major events which include World Championships, Sudirman Cup, and Thomas & Uber Cup Finals. Additionally, Total Energies will be the official energy and Lubricant sponsor for the federation.
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