4 views left Get unlimited views with a free account

Explore the latest trends and actionable insights on the Baseball Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Baseball - As of May 2022

Industry: Sport
Current: Other Industry Indicators

Rawlings and Fanatics are the top sponsors for baseball, with five sponsorship deals
Topps and Wilson were among the second-largest sponsors for baseball, with four sponsorship deals
LoansDepot and DraftKings also remained among the top sponsors for the sport through their sponsorship deals

Overview of major brands sponsoring baseball

Rawlings

Rawlings, the manufacturer of sporting goods, has five active sponsorship deals in baseball as per GlobalData’s Sponsorship database. Rawlings signed a sponsorship deal with baseball player Prince Fielder, the deal was announced in 2015. As per the agreement, Rawlings became the official sponsor for the baseball player.

Fanatics

Fanatics, the online retail company has five active deals in baseball as per GlobalData’s Sponsorship database. Fanatic’s most recent sponsorship deal was announced in July 2021 with baseball player Shohei Ohtani which was valued at $4 million for a duration of two years.

As per GlobalData’s Sponsorship database, the largest baseball sponsorship was signed between Fanatics and Major League Baseball, which was valued at $170 million for a duration of ten years. The deal was announced in 2015, through this deal the retailer will be responsible for the league’s licensed products business from 2016 to 2033.

Topps

Topps, the toys and gaming company, has four active sponsorship deals currently under its portfolio in baseball as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, Topps most recently announced an extension of its existing deal with baseball player Kris Byrant, in a deal valued at $0.30 million. The deal was announced in January 2022 for a tenure of one year.

Wilson

Wilson, the Sports equipment manufacturer, has four active sponsorship deals currently under its portfolio in baseball as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, Wilson announced the extension of its current deal with baseball player Robinson Cano which was valued at $0.6 million for a duration of one year. The deal is a renewal of an existing sponsorship.

Explore the latest trends and actionable insights on the Baseball Sponsorhip market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Baseball Sponsorhip market to inform business strategy and pinpoint opportunities and risks Visit Report Store