Overview of major brands sponsoring basketball
Socios.com
Socios.com, the blockchain-based fan engagement platform, has 27 active deals in basketball as per GlobalData’s Sponsorship database. Socios’s most recent sponsorship deal was announced in January 2022 worth $1 million. As per the deal, they agreed to sponsor the American basketball team New Orleans for the 2021-22 season. As part of the agreement, Socios will work as presenting partner which would enable the Socios brand exposure at Smoothie King Center.
Anheuser-Busch InBev, a leading producer, distributor, and marketer of beer, alcoholic beverages, and soft drinks, has 25 active sponsorship deals in basketball as per GlobalData’s Sponsorship database. Anheuser-Busch InBev’s most recent sponsorship deal was announced in January 2022 worth $0.9 million. The deal is an extension of its existing sponsorship with Jimmy Butler for the 2022 season.
PepsiCo
PepsiCo, the soft drinks and snack foods company, has 21 active sponsorship deals in basketball as per GlobalData’s Sponsorship database. PepsiCo’s most recent deal was announced in January 2022 with Anthony Davis worth $1.25 million for the duration of one year. The deal is a renewal of an existing deal.
As per GlobalData’s Sponsorship database, PepsiCo signed its largest deal in March 2021 with the National Basketball Association which was worth $300 million. As part of the agreement, PepsiCo’s signed a three-year deal through which PepsiCo became National Basketball Association’s official food and beverage partner. The deal is a renewal of an existing deal.
Verizon, the communications and entertainment product and service company, has 13 active sponsorship deals in basketball as per GlobalData’s Sponsorship database. Verizon most recently signed a $0.8 million deal for the basketball team New Orleans Pelicans for a duration of one year.
As per GlobalData’s Sponsorship database, Verizon signed its highest sponsorship deal in May 2021, worth $10 million. As part of the deal, Verizon agreed to sponsor Madison Square Garden (MSG). The multi-year deal will see Verizon serve as MSG's 5G partner (including tenants New York Knicks & New York Rangers).
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