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Explore the latest trends and actionable insights on the Cricket Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Cricket - As of May 2022

Industry: Sport
Current: Other Industry Indicators

Dream 11 is the top sponsor for cricket, with a total of 16 sponsorship deals
Jio became the second-largest sponsor for cricket, with 10 sponsorship deals
BharatPe and BKT also remained among the key sponsors for cricket

Overview of major brands sponsoring cricket

Dream11

Dream11, the fantasy gaming platform, has 16 active deals in cricket as per GlobalData’s Sponsorship database. Dream11’s most recent sponsorship deal was announced in March 2022, worth $0.8 million. As per the deal, they agreed to sponsor the Gujarat Titans franchise for the Indian Premier League (IPL) 2022 season.

In 2019, Dream11 secured sponsorship rights for the Indian Premier League and the deal was valued at $21.58 million. As part of the agreement, Dream11 will power the IPL's official fantasy game.

Jio

Reliance Jio Infocomm Ltd, subsidiary of Reliance Industries Limited, a telecommunication service provider and mobile network operator has 10 active deals in cricket as per GlobalData’s Sponsorship database. Jio’s recent sponsorship deal was announced in March 2022 for Kolkata Night Riders which was valued at $1.1 million. The one-year deal gave Jio helmet sponsorship rights for the IPL season 2022.

As per GlobalData’s Sponsorship database, Jio’s highest sponsorship value stood at $1.2 million for the three IPL franchises including Mumbai Indians, Punjab Kings, and Royal Challenger Bangalore. The three franchises received sponsorships worth $1.2 million each.

BharatPe

BharatPe, the Indian payment gateway, has eight active sponsorship deals currently under its portfolio in cricket as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, BharatPe in its most recent deal which was announced in March 2020, signed Ravindra Jadeja as the brand ambassador for a tenure of three years, making the deal valued at $0.6 million.

As per GlobalData’s Sponsorship database, BharatPe's highest sponsorship deal was signed with Rohit Sharma which was valued at $1.5 million. The duration of the given sponsorship remained for a period of three years.

BKT

BKT, the tire company which manufactures tires for agricultural, industrials and construction, earthmovers, and port, has eight active sponsorship deals currently under its portfolio in cricket as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, BKT in its most recent deal announced an extension of its existing deal in March 2022, with Royal Challengers Bangalore which was valued at $0.55 million.

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