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Explore the latest trends and actionable insights on the EMEA Sports Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Handball - As of May 2022

Industry: Sport
Current: Other Industry Indicators

Tippmix is the top sponsor for handball, with a total of 12 sponsorship deals
Hummel became the second-largest sponsor for handball, with 10 sponsorship deals
Szerencsejatek and Puma have also captured interest in the sport which can be seen through their sponsorship deals

Overview of major brands sponsoring handball

Tippmix

Tippmix, the gaming company has 12 active deals in handball as per GlobalData’s Sponsorship database. Tippmix extended its sponsorship deal with Grundfos Tatabanya FC worth $0.23 million for the 2021-2022 season. The deal was announced in August 2021 and as per the deal, Tippmix will be the official shirt supplier to the franchise.

As per GlobalData’s Sponsorship database, Tippmix extended another major sponsorship deal with Hungarian handball club Telekom Veszprem worth $0.17 million for the 2021-2022 season. The deal was announced in August 2021 and as per the deal, Tippmix is to be the main sponsor for the franchise.

Hummel

Hummel, the sports apparel manufacturer company has 10 active deals in handball as per GlobalData’s Sponsorship database. Hummel’s most recently signed a sponsorship deal with Spanish Handball League, Spanish Liga ASOBAL worth $1.0 million. The multi-year deal was announced in September 2021 and as per the deal, Hummel will be the official supplier of balls for the Spanish Handball League.

As per GlobalData’s Sponsorship database, Hummel signed its highest sponsorship deal with German Handball Club THW Kiel worth $7.5 million was announced in April 2019. The multi-year deal would enable Hummel to be the official kit supplier to the club from 2019-20 to 2024-25.

Puma

Puma, the sporting goods and equipment manufacturer company, has three active sponsorship deals currently under its portfolio in handball as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, Puma signed its most recent sponsorship deal with German Handball club Fusche Berlin worth $1.0 million. The two-year deal was announced in June 2020 and as per the agreement, Puma will serve as an official Kit supplier to the German Handball club.

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