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Explore the latest trends and actionable insights on the EMEA Sports Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Horse Racing - As of May 2022

Industry: Sport
Current: Other Industry Indicators

Cazoo, Sky Bet, SBK Bet, Bet365, Betway and Unibet are the top sponsor for horse racing, with a total of two sponsorship deals
Maison Mumm, Racing UK, Penfolds and BoyleSports became the second-largest sponsor for horse racing, with one sponsorship deal

Overview of major brands sponsoring horse racing

Cazoo

Cazoo, an online car rental company, has two active deals in horse racing as per GlobalData’s Sponsorship database. Cazoo signed a sponsorship deal with Arena Racing Company worth $1.5 million, which was announced in April 2021. The multi-year deal would enable Cazoo to be the headline sponsor of the St Leger Stakes along with the naming rights for the four days festival.

As per GlobalData’s Sponsorship database, Cazoo signed the highest sponsorship deal with UK Based horse-racing club The Jockey Club worth $10 million. The multi-year deal was announced in April 2021 and as per the agreement, Cazoo would serve as the main sponsor for the Epsom Downs Derby festival, which is held by UK based horse-racing club.

Sky Bet

Sky Bet, the UK-based betting company and has two active deals in horse racing as per GlobalData’s Sponsorship database. Sky Bet most recently signed a sponsorship deal for the racing festival Cheltenham worth $2.0 million. The multi-year deal was announced in October 2018 and as per the agreement, Sky Bet will be the official title sponsor for Supreme Novices and Two Grade two Novices events. The deal is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, Sky Bet signed its sponsorship deal for the Ebor festival, the flat handicap race worth $0.75 million. The five-year deal was announced in April 2018 and as per the agreement, Sky Bet will be the official sponsor of Ebor, the Flat handicap race.

SBK Bet

SBK Bet, the betting company has two active sponsorship deals currently under its portfolio in horse racing as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, SBK Bet signed its most recent sponsorship deal with horse racing athlete Sean Levey worth $0.25 million. The deal was announced in September 2021 and as per the agreement, Sean Levey will serve as a brand ambassador for SBK Bet.

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