Overview of major brands sponsoring swimming
TYR Sports
TYR Sports, the swimwear designer company, has four active deals in swimming as per GlobalData’s Sponsorship database. TYR Sports' most recent sponsorship deal was announced in January 2022, worth $0.07 million. The one-year deal was signed with American swimmer Ryan Lochte and as per the agreement, TYR Sports will be an official kit supplier to the swimmer. The deal is an extension of an existing sponsorship deal.
As per GlobalData’s Sponsorship database, TYR Sports signed a sponsorship deal with American swimmer Tom Shields worth $0.26 million. The one-year deal was announced in January 2022 and as per the agreement, TYR Sports will serve as the official kit supplier to the swimmer. The deal is an extension of an existing sponsorship deal.
In 2018, TYR Sports signed one of its highest sponsorship deals with American swimmer Katie Ledecky worth $7.0 million, as per GlobalData’s Sponsorship database. The multi-year deal would enable TYR Sports to be the official supplier of swimming wear to the American athlete.
Visa, the global digital payment company and has two active deals in swimming as per GlobalData’s Sponsorship database. Visa’s most recent sponsorship deal was an extension of its existing deal with American swimmer Katie Ledecky worth $0.5 million. The deal was announced in January 2022 and would be in effect for a year. As per the deal, Visa will serve as an official sponsor to the athlete.
As per GlobalData’s Sponsorship database, Visa extended another major sponsorship deal with British swimmer Adam Peaty worth $0.09 million. The one-year deal was announced in January 2022 and as per the deal, Visa will serve as the official partner of the athlete for 2022.
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