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Explore the latest trends and actionable insights on the EMEA Sports Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Swimming - As of May 2022

Industry: Sport
Current: Other Industry Indicators

TYR Sports is the top sponsor for swimming, with a total of 4 sponsorship deals
Visa became the second-largest sponsor for swimming, with 2 sponsorship deals
Yakult and Unilever have also secured significant sponsorship deals in swimming

Overview of major brands sponsoring swimming

TYR Sports

TYR Sports, the swimwear designer company, has four active deals in swimming as per GlobalData’s Sponsorship database. TYR Sports' most recent sponsorship deal was announced in January 2022, worth $0.07 million. The one-year deal was signed with American swimmer Ryan Lochte and as per the agreement, TYR Sports will be an official kit supplier to the swimmer. The deal is an extension of an existing sponsorship deal.

As per GlobalData’s Sponsorship database, TYR Sports signed a sponsorship deal with American swimmer Tom Shields worth $0.26 million. The one-year deal was announced in January 2022 and as per the agreement, TYR Sports will serve as the official kit supplier to the swimmer. The deal is an extension of an existing sponsorship deal.

In 2018, TYR Sports signed one of its highest sponsorship deals with American swimmer Katie Ledecky worth $7.0 million, as per GlobalData’s Sponsorship database. The multi-year deal would enable TYR Sports to be the official supplier of swimming wear to the American athlete.

Visa

Visa, the global digital payment company and has two active deals in swimming as per GlobalData’s Sponsorship database. Visa’s most recent sponsorship deal was an extension of its existing deal with American swimmer Katie Ledecky worth $0.5 million. The deal was announced in January 2022 and would be in effect for a year. As per the deal, Visa will serve as an official sponsor to the athlete.

As per GlobalData’s Sponsorship database, Visa extended another major sponsorship deal with British swimmer Adam Peaty worth $0.09 million. The one-year deal was announced in January 2022 and as per the deal, Visa will serve as the official partner of the athlete for 2022.

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