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Explore the latest trends and actionable insights on the Tennis Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Brands Sponsoring Tennis - As of May 2022

Industry: Sport
Current: Other Industry Indicators

Wilson is the top sponsor for tennis, with a total of 28 sponsorship deals
Nike became the second-largest sponsor for tennis, with 23 sponsorship deals
Rolex, and Yonex also remained among the top sponsors for the sport through their sponsorship deals

Overview of major brands sponsoring tennis

Wilson

Wilson, the sporting goods manufacturer company, has 28 active sponsorship deals in tennis as per GlobalData’s Sponsorship database. Wilson’s most recent sponsorship deal was announced in February 2022, worth $0.03 million for Argentina’s open 2022 tournament. As per the deal, Wilson will be the official partner for Argentina open.

As per GlobalData’s Sponsorship database, Wilson signed another notable sponsorship deal for the year 2022 with tennis player Victoria Azarenka worth $4.5 million for a tenure of one year. The deal was announced in January 2022.

In 2015, Wilson signed a sponsorship deal with Japanese tennis player Kei Nishikori worth $35 million for a duration of ten years. As per the agreement, Wilson is to be the official racket supplier for the tennis player.

Nike

Nike, the sporting goods company has 23 active deals in tennis as per GlobalData’s Sponsorship database. Nike’s recent sponsorship deal was announced in January 2022 for tennis player Sloane Stephens worth $1.0 million. As per the agreement, Nike will be the official kit supplier to the tennis player for the duration of one year. The deal is an extension of an existing sponsorship deal.

As per GlobalData’s Sponsorship database, Nike renewed its existing sponsorship deal with tennis player Rafael Nadal worth $10 million for a duration of one year. The deal was announced in January 2022 and under the agreement, Nike will serve as an official kit sponsor for the tennis player.

Rolex

Rolex, the Swiss wristwatch manufacturer, has 20 active sponsorship deals currently under its portfolio in tennis as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, Rolex signed its most recent sponsorship for ATP Cup for the 2022 season, in a deal worth $0.16 million. The deal was announced in January 2022 for a tenure of one year and is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, Rolex signed tennis player Alexander Zverev in a sponsorship deal worth $1.5 million for a duration of one-half year. The deal was announced in 2021.

Yonex

Yonex, the Sports equipment manufacturer, has 14 active sponsorship deals currently under its portfolio in tennis as per GlobalData’s Sponsorship database.

As per GlobalData’s Sponsorship database, Yonex signed Viktorjia Golubic in its most recent sponsorship deal worth $0.04 million for a tenure of one year. The deal was announced in January 2022, making Yonex an official supplier to the tennis player.

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